Micro And Personal Computing

The 1980s was a fertile decade for micro or personal computing (PC). Preexisting homebrew cultures in the US had created the foundation for an emerging PC market. Even publicly funded entities like the British Broadcasting Corporation (BBC) were Making the Most of the Micro. 

BBC Micro

The BBC Micro was, in fact, hardware and software that had been licensed from Acorn Computers Ltd. It was born out of the Cambridge computing scene in the UK, as well as Chris Curry’s link to Sir Clive Sinclair. Ironically, the face of the ZX Spectrum helped create the main competitor to Sinclair Research Ltd.

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    Diaspora Infused Marketing

    The term diaspora is used to describe population movement or individual identity based on a perceived “homeland.” Marketing campaigns driven by landed identities can be used to reach out to specific audiences. At the same time, they are a way of bringing attention to a product – feeding into extended social networks. St Patrick’s Day advertising by Guinness is the archetypal example of an inclusive diaspora based campaign. 

    The world turns emerald green on March 17th.

    Guinness made the world turn emerald green on March 17th.

    Newcastle Brown used the American War of Independence as inspiration for its #IfWeWon campaign.  It repackaged July 3rd as Independence Eve. The comedian Stephen Merchant even appeared on YouTube in a video pointing out what might have been if America had become Great Britain 2.

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      It’s Not Dead. It’s Not Sleeping. It’s The Amiga.


      The demise of Amiga should have come about when Commodore went bankrupt in 1994. It was, however, a survivor from the beginning. Even before it was a Commodore product.

      The Amiga 1000 was released in 1985. It first ran on AmigaOS 1.0

      The Amiga 1000 was released in 1985. It first ran on AmigaOS 1.0

      Jay Miner, who had developed the Atari 800 chip set, created the Amiga Corporation to allegedly produce a games machine. Actual ambitions went beyond this application, however. This was especially the case when the US computer games market crashed in 1983. The world’s first multitasking computer was developed and – instead of getting bought and sunk by rivals like Apple – the Amiga Corporation was acquired by Commodore in 1984. Ten years later, Commodore was no more and the future of Amiga systems looked uncertain.

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