James Rolfe, an independent filmmaker from New Jersey, became an accidental pioneer in integrated retail and distribution when he created an Angry Video Game Nerd.
Nostalgia fuelled crowdsourcing
In February 2012, Angry Video Game Nerd: The Movie raised USD $325,327 via an IndieGoGo crowdfunding campaign. The creation of a New Jersey based independent filmmaker, James Rolfe, AVGN started out as a joke. It was simply a video made for friends in 2004. After Youtube was launched in 2005, Rolfe began posting Nerd episodes online. These went viral after a Teenage Mutant Ninja Turtles episode, which had received over 8 million views by 2015. Each episode is centered on The Nerd giving his opinions on terrible videogames from the past.